Dear Friends, November started with the Dodgers winning their back-to-back World Series title. I introduced Beverly and Fairfax to baseball as kittens, just as I was introduced to it as a kid. Back then I would ride the bus to Dodgers Stadium and collect baseball cards. The crowds excited me,…
LIMITED DROP OCT 11-25, 2025 Brighten your life with Baseman’s Swell, a limited edition print that celebrates Toby’s 20th and Mattel’s 80th anniversaries! This brilliant swirl of characters reminds us of the power of wonder, imagination, and play. Gary Baseman reinterprets beloved Mattel characters and brands like Barbie, Skeletor and…
This past spring Gary Baseman adopted two foster cats, Beverly and Fairfax. Still just kittens, they debuted big on the “Best Friends Forever!” cover for The New York Times for Kids (print edition Sunday, July 27, 2025) and feature article “How to be the Best Friend Ever” by Charley Locke…
Today’s Business section in The New York Times features Gregory Schmidt’s “Toymakers Team Up With Artists for Tariff-Proof Toys,” highlighting one current strategy for global toy companies: aim for the adult audiences with higher-priced toys. An extension of his broad creative universe, Baseman thinks of his toys as works of…
Celebrate Toby’s 20th with this shirt to remind others to spread warmth and acceptance. Get your Hugging Tobys t-shirt HERE. The Hugging Tobys t-shirt image originates from Baseman’s 2005 painting I Am Your Mirror from the series For the Love of Toby. Celebrating 20 years of Baseman’s iconic character who loves…
Updated 5/21/25: All items sold out at the festival and online. THANKS! Gary Baseman teamed up with Cruel World on an exclusive festival drop: a T-SHIRT, HOODIE, and a limited edition silkscreen POSTER, hand-numbered and signed! All available exclusively 5/17/25 on site at Cruel World – the music festival “for outsiders, sad…
On April 24th, Gary Baseman painted with a community group in Los Angeles through Art of Elysium (AOE), a non-profit built on the idea that through service, art becomes a catalyst for social change. The organization in turn reached out to our longstanding friends at Kitty Bungalow, who brought kittens to sit for portraits. Baseman painted 2 canvases,…
BORN in LA. Did you know that Mattel was founded in Los Angeles by Harold Matson and the husband-and-wife team Ruth and Elliot Handler in 1945? The brand name is a combination of Mr. Matson’s last name and Mr. Handler’s first. Mr. Baseman was born on Sunset Boulevard, resided in…
UPDATED 3/20/25, 9:02am: Mattel Creations sold out of Toby is Swell as Matty Mattel™. Still available: Click HERE to get your UNO® Canvas x Baseman deck. Updated 3/18/25: We sold out our stash for the early drop of Toby is Swell as Matty Mattel™ and the 80th Anniversary UNO®…
