Baseman in The New York Times

Today’s Business section in The New York Times features Gregory Schmidt’s “Toymakers Team Up With Artists for Tariff-Proof Toys,” highlighting one current strategy for global toy companies: aim for the adult audiences with higher-priced toys.

An extension of his broad creative universe, Baseman thinks of his toys as works of art – another medium to experiment with ideas for image-making and storytelling. The recent collaboration with Mattel has been an opportunity to explore his own history growing up, playing with toys and the creativity that it sparked in him.