Today’s Business section in The New York Times features Gregory Schmidt’s “Toymakers Team Up With Artists for Tariff-Proof Toys,” highlighting one current strategy for global toy companies: aim for the adult audiences with higher-priced toys. An extension of his broad creative universe, Baseman thinks of his toys as works of…
Celebrate Toby’s 20th with this shirt to remind others to spread warmth and acceptance. Get your Hugging Tobys t-shirt HERE. The Hugging Tobys t-shirt image originates from Baseman’s 2005 painting I Am Your Mirror from the series For the Love of Toby. Celebrating 20 years of Baseman’s iconic character who loves…
Updated 5/21/25: All items sold out at the festival and online. THANKS! Gary Baseman teamed up with Cruel World on an exclusive festival drop: a T-SHIRT, HOODIE, and a limited edition silkscreen POSTER, hand-numbered and signed! All available exclusively 5/17/25 on site at Cruel World – the music festival “for outsiders, sad…
On April 24th, Gary Baseman painted with a community group in Los Angeles through Art of Elysium (AOE), a non-profit built on the idea that through service, art becomes a catalyst for social change. The organization in turn reached out to our longstanding friends at Kitty Bungalow, who brought kittens to sit for portraits. Baseman painted 2 canvases,…
BORN in LA. Did you know that Mattel was founded in Los Angeles by Harold Matson and the husband-and-wife team Ruth and Elliot Handler in 1945? The brand name is a combination of Mr. Matson’s last name and Mr. Handler’s first. Mr. Baseman was born on Sunset Boulevard, resided in…
UPDATED 3/20/25, 9:02am: Mattel Creations sold out of Toby is Swell as Matty Mattel™. Still available: Click HERE to get your UNO® Canvas x Baseman deck. Updated 3/18/25: We sold out our stash for the early drop of Toby is Swell as Matty Mattel™ and the 80th Anniversary UNO®…
Toby is Swell as Matty Mattel™ DROPS Tuesday, March 18, 9am Pacific EXCLUSIVE EARLY DROP from Baseman Studio before Mattel’s official drop on March 20 A childhood dream comes true! GARY BASEMAN partners with Mattel Creations for MATTEL’S 80th anniversary, celebrating wonder, imagination, and play. Toby celebrates his 20th with…
Toys as Art, Art Inspired by Toys: Mattel’s 80th Anniversary Group Exhibition On view March 15-April 19, 2025 Corey Helford Gallery, 571 South Anderson Street, Unit One, Los Angeles, CA 90033 Gary Baseman’s latest painting Swell is…
In Memoriam: Bosko Baseman (September 24, 2020-December 13, 2024) With the heaviest heart, I share the sad news that my best friend and muse Bosko Baseman passed away on Friday the 13th, December 2024. Bosko’s lil heart stopped beating the afternoon following his usual morning play ritual of “Halo”-fetching. I found his lifeless…
